Even failing to respond to negative comments or addressing fan and customer problems posted can cause a precipitous drop in fans and followers interested enough to comment. Fewer comments - This could be a reflection of your own lack of valuable info posted lack of content which stimulates your followers and fans. Your social media goals have changed - Are you now trying to build your brand (LinkedIn), increase your audience (Facebook) or drive sales (Twitter)? If so, it's time to reassess your goals, drop groups who no longer provide access to the audience who'll help you reach those new goals.ģ. Could you be overwhelming followers with sales pitches and they're dropping like flies? Has your business evolved and you are providing content meant for a new audience yet sending it to your current, old audience? If you back off could you regroup? Or, when all is said and done, is it time to drop this network?Ģ. You're experiencing fewer re-tweets and tweetbacks your out of the twitterloop. Your audience has changed - For example, engagement on Twitter has seriously fallen off. Not sure whether to drop a social network? Here's 7 tips to aid you in determining when to cut the cord or dig in and save it:ġ. That audience is generally less interested in Internet marketing and search engine optimization. Pinterest may be the perfect network for a biz selling products like art, gourmet food, apparel, shoes, for instance. Foursquare has proven a much better platform for retailers, doctors, dentists and other local service companies. Not all social platforms fit the needs of a particular business.įor example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. That said, when is it time to sever a relationship with a social networking platform you perceive, or is, non-performing? Tech evangelist and popular blogger Robert Scoble said "there is no alternative to constant, ubiquitous engagement" referencing participation in social media at the January 2013 New Media Expo in Vegas. On the other hand, when ROI is non-existent on a particular platform - you receive zero, zip, nada - is it time to disengage and quite simply dump it? Whether that ROI is the result of sales, 'likes', new followers and/or fans, comments and shares, for example, it all counts. To be of value they must provide a certain amount of ROI. While most social networks have value to someone, not all will be of value to you and your business.
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